Trish Lynch

We will start this session with a series of polls for you to benchmark where you are on the omnichannel and unified commerce journey. Our panellists will then analyse the results and share their experiences.   

• How can you adapt your tech stack to give customers the tech-enabled experience they now expect? 
• What are the best ways to create a customer and colleague experience across every platform including when they are in-store? 
• How can you create a cohesive system that breaks down silos to create a single, efficient solution, unified commerce? 
• Can such a tech-stack reduce costs and improve customer experience at the same time? 
• How can your app become a core part of a unified shopping experience? 

In this session, after a short introduction, our panelists will be answering your questions! At the 2024 event, there was an abundance of questions for the security speakers, so for 2025 you’ll get the chance to ask your questions in the morning that our panelists will tackle in this session. Themes of discussion could include: 

• Where should cyber sit in your overall business strategy and how can you ensure buy in from the business? 
• How much of your IT budget is attributed to cyber? 
• Given continued political unrest, should retailers expect more state-sponsored attacks? 
• Should we block ChatGPT or is that a step too far? 
• How much cyber-awareness and security culture training should we be running? 

The power is in your hands… 

• What types of touchscreen technologies can enable a more customer-led journey and let customers explore additional products?
• How can immersive technology transform traditional static POS stations so customers can purchase during the shopping experience rather than queue at a till?
• How can digital tools such as app technology help you gain a 360-degree customer view and improve multichannel communications?
• How important is connectivity to allow these new technologies to work in practice?