Rebecca Griffiths

Rebecca is a highly experienced CX innovator, having worked in multiple high-profile businesses which have been at the forefront of the drive towards an eCommerce world (including, amongst others, Amazon). Rebecca has been at the centre of some major initiatives during her time at Amazon, being integral to the Amazon Prime team between 2008 and 2016. Rebecca is passionate about all things CX and in 2020 decided to go it alone and set up Primis: a digital-first customer experience tool pioneering the next generation of CX and is now forging ahead with making sure all brands provide CX the focus it deserves