Chris Greenwood

We will start this session with a series of polls for you to benchmark where you are on the omnichannel and unified commerce journey. Our panellists will then analyse the results and share their experiences.   

• How can you adapt your tech stack to give customers the tech-enabled experience they now expect? 
• What are the best ways to create a customer and colleague experience across every platform including when they are in-store? 
• How can you create a cohesive system that breaks down silos to create a single, efficient solution, unified commerce? 
• Can such a tech-stack reduce costs and improve customer experience at the same time? 
• How can your app become a core part of a unified shopping experience?